Work
Experience
Jan 2023 - July 2023
Video Editor & Creative Consultant | Day One Agency
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High-Profile Brand and Corporate Clients: Brand and Corporate Clients: Nike, Walmart, Hornitos, Chipotle, e.l.f., and Laffy Taffy.
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Created commercial content for multiple platforms, including social media, television, and award/brand sizzles.
Jan 2022 - Feb 2023
Creative Director & Senior Manager, Video | Omaze
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Created 1,000+ integrated marketing assets and videos that garnered 640M+ video views, trending on YouTube, Instagram, and TikTok, and secured placement on national television, raising 200M+ for companies worldwide.
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Managed an in-house content team of copywriters, designers, and video editors while establishing record company employee retention by fostering an atmosphere where we take our work seriously, but never ourselves.
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Led each campaign's creative strategy, beginning with concept development and pitch presentations, then oversaw copywriting, graphic design, illustration, web design, photography, and video production, direction, and editing.
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I have a proven track record of success by incorporating data-driven approaches, integrated marketing, customer insights, branding & identity, and platform best practices.
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With a storytelling-first strategy, I approach each campaign with, big, fresh, and fun ideas, leading a collaborative, creative process from development through delivery.
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Work closely with my teammates to foster each individual's skills, helping to expand our collective creativity. I encourage feedback and promote a growth mindset. I've trained and guided many young creatives, passing along my expertise to develop their craft and grow as professional storytellers.
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Collaborated with a wide array of external vendors, creative agencies, and production partners.
Aug 2015 - Jan 2022
Associate Creative Director & Senior Video Editor | Omaze
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Managed a post-production department of 7 editors, 4 assistant editors, and numerous freelancers. Worked closely with each direct report, helping them develop new skills to grow their technical expertise and storytelling abilities.
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Edited hundreds of videos featuring A-List talent (Dwayne Johnson, Julia Roberts, Lady Gaga, Hillary Clinton, etc.) and the top 10 highest-grossing studios (Disney, Netflix, HBO, Apple, Amazon, Warner Bros., Sony, etc.).
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Edited and led the delivery of hundreds of videos: commercials, short films, sizzles, short-form, long-form, series, scripted, unscripted, documentaries, brand content, etc.
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Assisted our Creative Directors throughout the entire video marketing process, beginning with concept development, pitch meetings, and script reviews.
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Collaborated with producers/art directors to strategize shoots, and created detailed video and photography shot lists for cinematographers.
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Reviewed and approved edits, and worked directly with the Paid and Community team to gain data/insights on performance.
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Created content for nearly every social media platform (Facebook, YouTube, TikTok, Instagram, etc.), Linear Broadcast TV, and CTV/OTT Streaming (Hulu, Netflix, etc.)
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Led 2020 rebranding: video logo design and animation, corporate identity, typography, and full graphics redesign.
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Utilized the entire Adobe Creative Suite, including Adobe Photoshop, Adobe Premiere Pro, Adobe After Effects, Adobe Illustrator, Adobe InDesign, plus other programs (DaVinci Resolve Studio) to edit, sound mix, color, and VFX my videos.
Jan 2020
Director, Producer, Screenwriter, and Editor
"Pakok" Horror Short Film
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Official Selection: Sin City Horror Fest and Fimquest Film Festival
Jan 2015
Production Assistant | Dreamworks Entertainment
"$100 Pet Challenge" Dreamworks web series
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6 full episodes
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On-set production support: file management, managed talent and crew, sound recording.
Dec 2014
Producer
"When I Grow Up" Azad Right Music Video
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Managed and coordinated: budget, casting, crew, locations, production scheduling, and equipment
Oct 2014
First Assistant Director and Production Designer | National Highway Traffic Safety Administration
National Commercial
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1st AD: production coordinated, scheduled, and managed set
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Production Designer: designed, created, and managed all sets, costumes, props, and make-up
Jan 2014
Director, Producer, and Screenwriter
"Not a Single Word" Horror Short Film
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Official Selection: New Orleans Horror Film Festival and Dragon Con Independent Film Festival
July 2012 - Jully 2012
Producer | The Coca-Cola Company
"Sprite: Wild at Heart" National Commercial
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Secured and managed: funding, locations, cast, crew, travel, and animatronics/equipment rentals
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Coordinated and managed budget and reports
Jan 2011 - Dec 2012
Head of Marketing | Red Hills Motion Picture Releasing
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Managed a content team for viral, social-media promotions and marketing of 50+ films and events.
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Led all creative copy and WIP reports.
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Managed screening/publicity events, client meetings, and travel.
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Managed talent relations.
Skills
& Expertise
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Video Creative/Production: Directing, Development, Screenwriting/Copywriting, Producing, Cinematography
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Video Editing: Scripted and Unscripted, Adobe Creative Suite, Adobe Premiere, Adobe Photoshop, Adobe After Effects, Colorist (DaVinci Resolve Studio)
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Creative Lead: People Management (3+ years), Team Leadership, Pitching, Presentations (Powerpoint + Google Slides), Storytelling, Project Coordination, Talent Correspondence
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Social Media Marketing: Organic + Paid video, email, and still ads
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Video Platform Expertise: TikTok, YouTube (including Shorts), Facebook (including Live and Stories), Instagram (including Stories and Reels), Snapchat, Pinterest, Email, CTV/OTT Streaming (YouTube TV, Hulu, Netflix, Google TV ads, etc.), and Linear Broadcast and TV
Education
2009 - 2013
Bachelor of Fine Arts:
Film, Documentaries, & Motion Picture Arts
Florida State University
Minor in Marketing, Advertising, and Public Relations